Wholesale marketing involves the manufacturer selling his products directly to a company. The company will then sell the product to the retailers as it is or sell as their brand.
Here are advantages of wholesale marketing
Brand creation and propagation
Wholesale marketing allows you procure your product in bulk. With this you are capable of creating your brand, propagate it as much as you can, and ensure sales are achieved to the best of your ability. This can also help you add much value to the product. Most large chain companies just affix their name on product purchase then market them on behalf of the manufacturer. This will go a long way in promoting your brand by making it stronger in the market.
Familiarize with the industry
With wholesale marketing, you deal directly with the producer. This means that you become aware of the forces that play in the market. You get to learn the product paths of products involved. Thus, you get a chance to know the industry well.
Wholesale marketing gives you a good platform to get involved in various trading activities. This way you become a link between the retail market and the producer. Since you know both the retail market and the producer pulse, you stand a good chance should you wish to diversify your activities.
You will buy products in bulk. Buying in bulk allows you to bargain for discounts on the products purchased. This is most likely to be achieved because no intermediaries are involved in this process. You also save on payment that would have been given to the middlemen. Money is, therefore saved. Saving money is generating money.
Many consumers tend to buy products in small quantities. By purchasing products in bulk and reselling in small amounts, you allow the customers to access products easily. You also help the manufacturers since they do not have to explain the advantages of the products to the customers.
Build supply network
Naturally, as a wholesaler, you are in constant contact with manufacturers. It means therefore that you create a series of affiliates. You also have an opportunity to mingle with these members which will help you establish your business as a wholesaler. You will get a better ground to bargain for discounts hence achieve profits.
These reasons are valid enough for you to try out wholesale marketing. Venture into this marketing and ensure maximized profits.